Anita East is the CEO of Anita East Medispa, a clinic specialising in non-surgical cosmetic medicine. A Nurse Practitioner, Anita: an award-winning author and modern beauty expert, has consulted thousands of women who often have no idea what makes them uniquely beautiful.

Anita has created two skincare lines, BU Unique Teen for teens and BU Beautiful Unique Face for adults. Alongside her 11-year-old daughter Agatha, in May 2023, Anita released the Teen Designer Toiletries Bag. An initiative to encourage young people to share their artistic flare. All sales of the Teen Designer Toiletries Bag go to the teen designer and a youth charity of their choice.

In 2023 Anita was invited to become a Scientific Advisory Committee member of the Non-Surgical Symposium, Australasia’s Premier Event for Non-Surgical Aesthetics. In 2024 Anita was invited on the faculty of The Australasian Society of Aesthetic Plastic Surgeons (ASAPS) Anatomy For Injectors (AFI) Workshop, at Queensland University of Technology.